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商品編號： 9-898-162 出版日期： 1998/03/27 作者姓名： Sahlman, William A.;Roberts, Michael J.;Katz, Laurence E. 商品類別： Entrepreneurship 商品規格： 21p 再版日期： 2005/12/14 地域： 產業： 個案年度： 1997 - 1997
商品敘述：
The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has developed a new golf club technology that allows golfers to reduce the dispersion of miss-hit golf balls. The case addresses questions of strategy and finance as Beta considers its options to commercialize the technology. Also presents an opportunity to discuss Beta''s unique investment approach.
涵蓋領域：
Entrepreneurial business strategy;Incubators;Entrepreneurial financing;Product introduction
相關資料：
Case Teaching Note, (5-202-062), 10p, by Paul A. Gompers
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